| Program Description: | Digital Marketing is one of several Aspects of Marketing discussed in the SMStudy Guide series.The processes associated with establishing a Digital Marketing Strategy include gaining an understanding of the specific targets that this Aspect of Marketing must achieve in order to contribute to the successful attainment of marketing objectives; recognizing the various channels and options that digital media offers; building or acquiring the needed expertise and establishing a strong digital presence; and optimizing each of these channels to ensure maximum reach, build good customer relationships, and establish and protect a strong reputation in the chosen markets. |
| Program Duration: | 1 Weeks |
| Program Cost: | $2,499.00 |
| Tuition and Fees: | $1,349.00 |
| Books Cost: | $325.00 |
| Tools Cost: | $0.00 |
| Other Cost: | $825.00 |
| Pell Grant: | No |
| Prerequisites: | High School lever reading and writing skills |
| Program Occupations: |
13116100 - Market Research Analysts and Marketing Specialists |
| Disabled Student Access: | No |
| Other Language: | No |
| Program Provider: | University of La Verne |
| Locally Approved Counties: | |
| Request Information via: |
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| Location Name | Address | County |
|---|---|---|
| University of La Verne | 10800 Stockdale Hwy. Suite 201, Bakersfield CA 93311 | Kern County |
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